• Objectives

    1) Landing Page Fundamentals: Learn about the building blocks that make a proper landing page. -- 2) Best Practices: How can a landing page be optimized for success? -- 3) Page Audits: How can you help a customer to get the best out of their page?

  • Outcomes

    1) A refined understanding of what constitutes a landing page, and how we communicate these concepts to the customer. -- 2) A solid grasp on what differentiates a good page from a bad one and identify optimization potential. -- 3) The necessary skills to do page audits yourself, within the context of your role.

  • Tips for Success

    As you go through this course, think about examples of good and bad landing pages you have come across out in the wild west of the internet. What differentiated them? And how could you communicate those differences to an Unbounce customer?

Course curriculum

  • 1

    Introduction

    • Introduction – Meet K. (Objectives & Outcomes)

    • K.'s message to Unbounce
  • 2

    Landing Page Fundamentals

    • What is a landing page?

    • Quiz: Do you really mean "landing page"?

    • Landing Page vs. Homepage vs. Internal Page

    • Quiz: Which type of page is this?

    • Building Blocks of a Landing Page

    • Question: Recognizing Building Blocks

    • Bonus: Additional Resources
  • 3

    Landing Page Best Practices

    • Introduction – Back to K.'s problem

    • Task: Create an Audit Doc

    • Unique Value Proposition (USP)

    • Task: K.'s USP

    • Hero Shot

    • Task: K.'s Hero Shot

    • Benefits & Features

    • Task: K.'s Benefits & Features

    • Social Proof

    • Task: K.'s Social Proof

    • Call to Action

    • Task: K.'s Call to Action

    • Bonus: Additional Resources
  • 4

    How to audit Landing Pages

    • Introduction – Page Audits

    • What is a page audit?

    • Sidebar: Who audits pages?

    • The audit process

    • Bonus: Additional Resources

    • Assignment: Audit K.'s page