Course curriculum

  • 1

    Introduction

    • Introduction – Meet K. (Objectives & Outcomes)

    • K.'s message to Unbounce
  • 2

    Landing Page Fundamentals

    • What is a landing page?

    • Quiz: Do you really mean "landing page"?

    • Landing Page vs. Homepage vs. Internal Page

    • Quiz: Which type of page is this?

    • Building Blocks of a Landing Page

    • Question: Recognizing Building Blocks

    • Bonus: Additional Resources
  • 3

    Landing Page Best Practices

    • Introduction – Back to K.'s problem

    • Task: Create an Audit Doc

    • Unique Value Proposition (USP)

    • Task: K.'s USP

    • Hero Shot

    • Task: K.'s Hero Shot

    • Benefits & Features

    • Task: K.'s Benefits & Features

    • Social Proof

    • Task: K.'s Social Proof

    • Call to Action

    • Task: K.'s Call to Action

    • Bonus: Additional Resources
  • 4

    How to audit Landing Pages

    • Introduction – Page Audits

    • What is a page audit?

    • Sidebar: Who audits pages?

    • The audit process

    • Bonus: Additional Resources

    • Assignment: Audit K.'s page